
As far as backpacking tourists in Southeast Asia are concerned, Lonely Planet has fully cornered the market as their guidebook of choice. My husband and I have firsthand knowledge of this fact, having backpacked around the region this summer and seen the grubby, dog-eared Lonely Planets in hand, in backpack, and in back pocket of tourists everywhere. I'm proud to say that we diversified, toting along—in addition to the Lonely Planet—a Fodor's and a Rough Guide.
I'm not here to judge the books (in this post anyway); each had its strengths, weaknesses and blah, blah, blah, but the proliferation of the same guidebook within a well-trodden tourist circuit drives business to the same few establishments, especially with regard to hotels and restaurants. Whenever we stopped by hotels occupying prime real estate within the most current Lonely Planet edition, not only were they often booked solid (good for them, true) their prices were usually significantly higher than the guide claimed. I honestly don’t think that Lonely Planet was especially inconsistent or inaccurate—the other guidebooks held a few mistakes too—but rather wanted to call attention to this Lonely Planet Phenomenon.
And it doesn’t only affect places in the current guide. On more than one occasion, we passed a café or a guesthouse (one that would otherwise appear to be an unremarkable locale among others exactly like it) with windows emblazoned “As featured in Lonely Planet!” And though in some cases this distinction remains unverified (yeah, Lonely Planet 1987 maybe) sure enough the place would be busting at the seams with Caucasian twenty-somethings reclining on their overstuffed backpacks, sipping lattes or waiting to check-in.
The irony of this whole business is that Lonely Planet is the bible for budget travelers (and travellers!), yet once a spot is included and folks start rolling in, the increased demand causes most places to up their prices. Naturally. We encountered a few hotels that raised their rates to well out of the budget travel realm, and incidentally, they were still booked up.
More curious still was the capitalist savvy displayed by another breed of establishment owner, the proprietor of the altogether-too-common copycat business. You see this happen when a place of certain character does things well enough to make it fair-and-square into the hallowed pages of the Lonely Planet guide. Then, other unscrupulous persons appropriate its name, and suddenly similarly named establishments begin popping up all over the place, usually with nowhere near the same level of amenities or within the same desirable neighborhood as the first, the original.
If, for example, a hotel in Lonely Planet is called the Happy Hanoi Hotel (just making this up as I go), other hotels exist, laying in wait, ready to steal your business from the original Happy Hanoi. They might be called the Happi Hanoi Hotel or the Hanoi Happy Hotel. And even though the original Happy Hanoi is named such for its cheerful employees and free breakfast buffet, which features smiley-face pancakes … and Happi Hanoi’s dancing cockroaches are all it has on offer … and you’ve read your Lonely Planet’s warning about these situations … and feel totally prepared to allude their sneaky entreaties … be warned that they’ll still find a way to get you, whether the North Face backpack seller you ask for directions is, unbeknownst to you, a disguised Happi Hanoi tout, or a taxi driver who’s taking Happi kickbacks drops you at the wrong hotel. Trust me. This is the really ugly side to the Lonely Planet Phenomenon.
So the lesson for today is buy the Lonely Planet because it does include a lot of helpful information, but also bring the Fodor’s and the Rough Guide, and do research on your own before you leave by searching travel magazine archives, consulting forums, and picking the brains of friends who’ve been there before. Of course you’ll strike out a time or two, but at least you won’t have to run into those same Caucasian twenty-somethings doing the Lonely Planet circuit over and over again.